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In the autumn of 2021, Stureplansgruppen opened a unique venue.
On Sveavägen, right by Sergels Torg, we created Sweden’s most modern meeting place for events, meetings, parties, exhibitions and grand gala banquets.


The address is Sveavägen 10, right by Sergels Torg. A few minutes walk away you will find T-centralen and direct connections to all of Sweden’s rail-bound traffic. Taxis can stop immediately outside and in the adjoining houses there are several parking garages.

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In our new, modern and flexible venue in the heart of Stockholm, you have the opportunity to create unique environments for all types of events. We deliver technical solutions, food and beverages of the highest class. These venues are perfect for you who want to create events with your own touch.

With us at Sergel Hub, you will always find the perfect venue. With a  generous 2500 sqm on one level we can receive up to 1000 guests, spread over 6 rooms.

mm-icon Area biosittning-icon Cinema seating archipelagos-icon Group seating styrelse-icon Board meeting drink-icon Mingel food-icon Dinner
Explore all the possibilities of the facility


Be inspired by big names such as Niklas Ekstedt and Karl Ljung who ensure an unequalled experience. Why not let one of Stureplansgruppen’s different restaurants and chef’s surprise the participants during a lunch or dinner! Spesso,
L´Avventura, Hillenberg, or APO just to name a few of our amazing brands.

We believe that the dinner experience should be experienced in its entirety, where the food and drink served should feel well thought out and balanced, regardless of alcoholic or non-alcoholic drink.

the rich history of the building

From drive-in bank and bank vault to Sweden’s most modern meeting place

Sergel Hub is located in the old bank building on Sveavägen 10, right next to Sergels torg, and has its domain in SEB’s former bank vault. The property was built in 1963-66 after Klarakvarteren was demolished, and the architect Kjell Ödeen designed the well-known bank building. During the first half of the 70’s, Sweden’s first and only “drive in” bank was in the house’s garage. The “Drive in” bank was unfortunately not a huge success and had to close in 1975.

In the basement of the house was also Stockholm’s largest boiler room, which consisted of four oil-fired boilers. These had the capacity to fire 25 tons a day, but today the house is heated in a much more environmentally friendly way. The house has also been named LEED Building of the Year by the Sweden Green Building Council. After SEB moved out in 2017 the journey of change began. The building, as well as the area. got a well deserved makeover which today has made it both attractive and vibrant.


Stureplansgruppen is Sweden’s foremost experience company. Our success is based on guest satisfaction.
Now we gather all the knowledge we have amassed over 25 years to create a unique meeting place,
in the middle of Stockholm.