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In the autumn of 2021, Stureplansgruppen opened a unique venue.
On Sveavägen, right by Sergels Torg, we created Sweden’s most modern meeting place for events, meetings, parties, exhibitions and grand gala banquets.


With us at Sveavägen 10, you will always find the perfect venue. On a generous 2,500 square meters on one level, we can accommodate up to 1,000 guests spread over 6 event rooms. A short walk away you will find T-Centralen and Stockholm’s Central Station with direct connections to all of Sweden’s tram traffic. Taxis can stop outside the entrance and there are several parking garages in the adjacent buildings.

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With the perfect location, you have the chance to create an event that everyone will remember. By tailoring your event where only your creativity sets the limits, you can shape your event exactly how you want. We have the technical solutions and offer a spectacular menu from our live kitchen.

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Explore all the possibilities of the facility


Secure your dining experience, our team in the kitchen has both broad knowledge and experience. Delivering food to a large number of guests and get it to taste great is not easy, but our team creates magic every time. Everything from a simple lunch bowl to a gala dinner, no matter what you need, we will arrange it.

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the rich history of the building

From drive-in bank and bank vault to Sweden’s most modern meeting place

Sergel Hub is located in the old bank building on Sveavägen 10, right next to Sergels torg, and has its domain in SEB’s former bank vault. The property was built in 1963-66 after Klarakvarteren was demolished, and the architect Kjell Ödeen designed the well-known bank building. During the first half of the 70’s, Sweden’s first and only “drive in” bank was in the house’s garage. The “Drive in” bank was unfortunately not a huge success and had to close in 1975.

In the basement of the house was also Stockholm’s largest boiler room, which consisted of four oil-fired boilers. These had the capacity to fire 25 tons a day, but today the house is heated in a much more environmentally friendly way. The house has also been named LEED Building of the Year by the Sweden Green Building Council. After SEB moved out in 2017 the journey of change began. The building, as well as the area. got a well deserved makeover which today has made it both attractive and vibrant.


Stureplansgruppen is Sweden’s foremost experience company. Our success is based on guest satisfaction.
Now we gather all the knowledge we have amassed over 25 years to create a unique meeting place,
in the middle of Stockholm.