With us at Sveavägen 10, you will always find the perfect venue. On a generous 2,500 square meters on one level, we can accommodate up to 1,000 guests spread over 6 event rooms. A short walk away you will find T-Centralen and Stockholm’s Central Station with direct connections to all of Sweden’s tram traffic. Taxis can stop outside the entrance and there are several parking garages in the adjacent buildings.
With the perfect location, you have the chance to create an event that everyone will remember. By tailoring your event where only your creativity sets the limits, you can shape your event exactly how you want. We have the technical solutions and offer a spectacular menu from our live kitchen.
Secure your dining experience, our team in the kitchen has both broad knowledge and experience. Delivering food to a large number of guests and get it to taste great is not easy, but our team creates magic every time. Everything from a simple lunch bowl to a gala dinner, no matter what you need, we will arrange it.
Read moreFrom drive-in bank and bank vault to Sweden’s most modern meeting place
Sergel Hub is located in the old bank building on Sveavägen 10, right next to Sergels torg, and has its domain in SEB’s former bank vault. The property was built in 1963-66 after Klarakvarteren was demolished, and the architect Kjell Ödeen designed the well-known bank building. During the first half of the 70’s, Sweden’s first and only “drive in” bank was in the house’s garage. The “Drive in” bank was unfortunately not a huge success and had to close in 1975.
In the basement of the house was also Stockholm’s largest boiler room, which consisted of four oil-fired boilers. These had the capacity to fire 25 tons a day, but today the house is heated in a much more environmentally friendly way. The house has also been named LEED Building of the Year by the Sweden Green Building Council. After SEB moved out in 2017 the journey of change began. The building, as well as the area. got a well deserved makeover which today has made it both attractive and vibrant.
Stureplansgruppen is Sweden’s foremost experience company. Our success is based on guest satisfaction.
Now we gather all the knowledge we have amassed over 25 years to create a unique meeting place,
in the middle of Stockholm.
We welcomed back our friends from Google and offered even more inspiring lectures with a strong focus on AI. Google's Chief Marketing Officer spoke, along with many other inspiring individuals. Each of these speakers, with their…
Read MoreUnionen, Sweden's largest trade union, serves as a cornerstone for workers' rights within the private sector. With a wide membership base consisting of salaried employees, entrepreneurs, and students, Unionen emphasizes the importance of understanding and utilizing…
Read MoreGoogle visited us at Sergel Hub and offered inspiring lectures on marketing and Ai. Where the Hub was divided into two different rooms where the lecturers gave talks parallel to each other. The entrance and its…
Read MoreWe welcomed for the second time our friends from Out of Office Afterwork. It is incredibly fun to see the Hub come to life with guests and a vibrant atmosphere. Since our events are usually closed…
Read More2023 Has passed by so it was time to crown this year's agency, where everything within marketing, PR, communication and events were included. This year's event agency was divided into three categories: small, medium and large,…
Read MoreAnother christmas party with an incredible artist on the stage, we had once again an event with Nassos Ikonomou where Darin was head entertainment. It was just as great as it was in 2005. We are…
Read MoreThe last ever Streetstar Festival was organized by us at Sergel Hub, a festival where talented dancers come and have a "dance battle" against each other in the same genre. It was popping, disco, hip hop,…
Read MoreStockholm's largest work-out- take-over? Maybe, at least we know that Friskis & Svettis organized a full day of yoga and the opportunity to test new exercise machines with us. There were yoga mats rolled out in…
Read MoreCompany parties with seated gala dinners, mingle and many other forms can be created with us. We had a fantastic event on 16 of November where it was a full party with a performance by Danny…
Read MoreHermes Group organized an event together with Lenovo, where the setup was sort of a technology fair with upcoming products. An event we are very proud to have had at Sergel Hub and with a fantastic…
Read MoreWaern Production and TV4 Waern Production organized TV4's Growth Business Day 2023 where Kjell A. Nordström participated and was moderator. Together with various representatives from the business world, they inspired new strategies for the untapped businesses…
Read MoreThe Swedes and the internet This year, the Internet Foundation presented the report "The Swedes and the Internet 2023" at Sergel Hub. It was the most comprehensive report to date and also marked the return of…
Read MoreStolta medlemmar We are happy to announce that we at Sergel Hub are now members of Svenska Möten. Our venues are perfect for all types of events, from small to large and though we might be…
Read More9x3 meter We have strengthened our technology with a 9x3 meter LED screen. This will make your event even better. We like technology and we always try to stay up to date with the latest, in…
Read MoreThe event starting point Our Fojaé is a room that fulfills many functions, here is the obvious scanning place for check-in of your guests. It is also the place that gives the first impression of your…
Read MoreChef of the year 2023 Every year the Chef of the Year - SM is organized, the competition was started in 1983 with the initiative of Svensk Mjölk, the Gastronomiska Akademin and Tore Wretman. Where the…
Read MoreSTHLM FINTECH WEEK The fintech world is growing more than ever and we at Sergel Hub had the honor of hosting all these inspiring people. Fintech Week offered a platform to showcase and discuss new products…
Read MoreOOOAW OOOAW is coming to Sergel Hub, January 27th. It’s premiere of this seasons biggest after work event, it’s a AW you can’t miss! 2023-01-23
Read MoreAmazon Prime Kindergarden for adults, that was the theme for Amazon Primes premiere party of their new swedish tv-show. It really put Sergel Hub to the test and proved that it is only the imagination that…
Read MoreViktor Frisk Engagement The Romance is flourishing at Sergel Hub. On April 22nd Viktor Frisk organized a surprise party that on the surface seemed to be a release event for his new jewelry collection for Guldfynd.…
Read MoreSommelier-SM at Sergel Hub On April 3rd, the Swedish Sommelier *Championship was held at Sergel Hub and in the jury of 7 sat our star sommelier Janni Berndt Dahl from Spesso and the wine enthusiast and…
Read MoreSergel Hub – opens in hot Sergelstaden Eventeffect has written a nice article about us and starts with this: Sergel Hub is Stureplansgruppen's latest addition to the meetings page in Stockholm. It is a meeting place…
Read MoreEventeffect has written a nice article about us and starts with this: Sergel Hub is Stureplansgruppen's latest addition to the meetings page in Stockholm. It is a meeting place with creative premises and a natural place…
Read More